The Hitchhiker’s Guide to the Metaverse
Facebook’s rebranding to Meta is a culmination of all the virtual world-building, hyperconnectivity and digitalisation of our present reality that futurists have imagined and architected for decades since the inception of modern computing technology and the Internet. However, it’s not the sum total yet because we haven’t fully arrived at where Facebook, Microsoft and their […]
Why copywriting is still important for SEO in 2021
For the past couple of years, digital marketers have been shouting ‘content is king’ from the rooftops.
SEO Strategy
A clear action plan based on a previous conducted deep technical audit is crucial for the success of your SEO! If not, doomed to fail before it even started!! Technical Audit for Current SEO Status! Create a Timeline and follow it! Execute and stick to the order! This is crucial. But why? Example: If you […]
How long does SEO take to work
One of the reasons why it is so difficult to give a specific estimate about how long SEO takes to begin producing results is the fact that there are many factors that affect SEO: Content and SEO The relevance of your content. Does your content align with what searchers are looking for ? Do you […]
Google Ads Mistakes
We worked with hundreds of Digital Advertising Agencies on behalf of Google and helped them implement proper AdWords strategies in order to generate the best possible ROI for the end client. Why? The client is happy and sees a return on their investment, so they’ll be much more likely to continue investment and the agency […]
What does it mean to be Data Driven?
Data Driven means using all the information we have access to in order to make quantitate decisions about the best path to ROI. It doesn’t mean we are averse to action, it means we trial, test (or) try new things. Assuring to do so within parameters that give us the best information for future marketing […]
Social Media Strategy Framework
No social media plan could have prepared for 2020, but the good news is there is still time to adjust. Let’s go back to the drawing board and re-evaluate your social approach. Do you have clear brand goals behind your post creation and distribution? How well are you able to monitor the success of your […]
How to Generate Leads with LinkedIn
What is LinkedIn? LinkedIn is the world’s largest professional network on the internet. It hosts an ever-growing member base of more than 590 million professionals who use the platform to network, research, and grow their careers. However, since its launch in 2003, LinkedIn has become a uniquely powerful social media channel for B2B marketers. How […]